Jim Benefield, 1930-2012

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Jim Benefield

Jim Benefield was the Sonoma County advertising executive who inherited Clo the Cow and built her into a superstar. Benefield took charge of Clo's "career" in the 1970s when he became a partner in Santa Rosa, Calif.'s first ad agency, which was founded in the 1950s and had pioneered the Clo billboards advertising Clover-Stornetta dairy products. They had been familiar sights on North Bay highways for a decade or more when Benefield became the author/editor of a string of outrageous puns that continue to this day, winning awards in national advertising competitions and providing a welcome chuckle to commuters.

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Place of residence
Santa Rosa
Significant title:
Wholly cow
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